Steve Jobs

An American entrepreneur, marketer, and inventor, the co-founder, chairman, and CEO of Apple, Inc.

About Progress

Also about
Innovations

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.